MakeItPop builds websites, data tools, research and campaigns. Every figure we publish has a source you can open.
Real sheets from our atlas. Open one.
Get a site, a campaign or a data tool built, then measured against what you set out to do.
See what we buildGet your grantees' work reported with sources and figures a reader can check.
See the figuresEight kinds of work. Each starts with listening and ends with a measure you agree in advance.
Fast, accessible sites that load on a 2G phone and read well on a small screen.
Plans built on who you need to reach and how you will know it worked.
Listening work that comes before any message is written.
Who talks to whom around your cause, mapped from real data.
WhatsApp and SMS for people who are hard to reach on the open web.
Phone lines for people who cannot read or have no data plan.
Your story, what sets your work apart, the context, the return on investment and the projections.
Archives, data explorers and learning platforms, each one checked against its sources.
Big-agency quality at a fraction of the cost. Every package can be paid monthly, and grant-funded organisations can request a sliding scale.
from ₹50,000 / project
For a single moment that needs to land: a launch, a petition, a fund drive.
from ₹1,00,000 / month
An ongoing partnership for organisations ready to scale their voice.
custom
For coalitions and national programmes that need every channel firing at once.
★ Registered non-profits receive a standing 20% discount.
★ We reserve pro-bono capacity each quarter. Ask us about it.
★ We accept UPI and bank transfer. All invoices in INR.
Three engagements with the figures their clients signed off. Names are held back at their request.
More case stories: A WhatsApp flow when a phone call isn't safe and A donation platform that survived a monsoon.
Developed by Varna Sri Raman at Pinpoint Ventures. Some of these projects are run with co-founders, volunteers or curators.
Crimes against women in India as police and courts recorded them, 2014 to 2024.
NCRB Crime in India. All 36 states and union territories. Five translations.
Open the siteElectors left off or deleted in the Special Intensive Revision, state by state.
Counts only. No names, no voter lists.
Open the siteA citizen-led national archive of India's air quality crisis.
Public data, public archive.
Open the siteA visual archive of protest posters, placards and photographs.
A curator approves everything before it is published.
Open the siteFree development education for South Asia, with courses, labs, games and handouts.
Free to learn.
Open the siteA state-level atlas of India. Static maps with takeaway notes and a live map you can explore.
A CSV behind every map. Four of its sheets are below.
Open the atlas
Also open to read: WhoGaveTheOrder, Development Discourses, Dev Case Studies, OpenStacks, and browser tools for economics and law.
Probably yes. Our Spark engagement starts at ₹50,000 and registered non-profits get a standing 20% discount. We hold pro-bono capacity each quarter and offer a sliding scale for grant-funded work. Ask us, we don't make you guess.
You do, in every engagement. Code ships to your repository, content to your CMS, data to your accounts. We build on open standards (no proprietary page-builders, no sealed CMS) so you can take any other team forward with the project on day one.
Every research engagement starts with a written consent and ethics note, reviewed with you. We minimise PII, store data on infrastructure you control where possible, and we will not run research that we wouldn't be comfortable explaining to participants in their own language.
A campaign microsite: 3–6 weeks. A full site or web app: 8–14 weeks. An IVRS line: 10–16 weeks including language recording. Research studies vary with sample size, and we always scope a smaller pilot first.
Yes. We've integrated with Salesforce NPSP, Razorpay, Mailchimp, Twilio, Exotel, Glific, Kobo, RapidPro and most major CRMs. If your team has an in-house developer or designer, we'd rather pair with them than replace them.
We reserve one pro-bono slot per quarter for grassroots collectives and crisis-response work. It's competitive and the process is informal. Drop us a note describing the moment and we'll write back.
We report behaviour change. We'd rather report a 12% follow-through on a callback than a million impressions that didn't move anyone. Every engagement starts with us agreeing on what "useful" means for your members or beneficiaries.
Send a few lines on your work and who needs to believe it. We reply with what we would build and how we would measure it.
hello@makeitpop.pro